
U.S. Military & Veteran Discounts (Year‐Round, by Category)

If you're serving in the U.S. military or are a veteran, your dedication doesn’t go unnoticed—especially by some of the nation’s largest businesses. From everyday dining spots to major retail chains, many companies offer exclusive, year-round discounts to honor your service. Whether you’re grabbing a bite, upgrading your gear, or booking a getaway, these savings are just one way businesses show appreciation. Below, we’ve compiled a detailed list of large U.S. chains offering military and veteran discounts—both in-store and online—along with what proof you’ll need and how to redeem each offer.
Retail & Apparel
- The Home Depot (Retail – Home Improvement) – 10% off eligible purchases every day (up to $400 annual cap) for active-duty, Guard/Reserve, veterans and spouses. Valid in-store and online (after you register and verify your status on homedepot.com). Requires online verification of military status (ID.me/SheerID) to activate; discount excludes gift cards and other ineligible items.
- Lowe’s (Retail – Home Improvement) – 10% off most full‑price items every day for verified military members (active, retired, Guard/Reserve) and spouses. Available in-store and online. Must enroll via Lowe’s Military Discount page and verify annually through ID.me. Discount cannot be used on sale or bundled items, major appliances, wood, plywood/OSB, gift cards or services (installation, shipping, fees, etc.). In-store you must present a photo ID at checkout for the discount to apply.
- Bass Pro Shops & Cabela’s (Retail – Outdoors) – 10% off most merchandise, 5% off firearms/ammo, for active duty, Guard/Reserve, veterans and dependents. Valid in-store (show military ID at checkout) and online (apply verification in account). Requires valid military ID or proof of status. (Proof may be checked in-store; online orders must use the discount code provided after verification.)
- Nike (Retail – Sports Apparel) – 10% off in-store and online for active, reservist, veteran or retired U.S. military (and spouses/dependents of active-duty). Online: verify via SheerID on Nike.com to receive a one-time-use promo code. In-store (Nike/Converse/Hurley stores): show valid military ID at checkout to get 10% off. (Not valid at Nike Factory Stores.) Excludes some products and can’t be combined with other promos.
- Under Armour (Retail – Sports Apparel) – 20% off purchases for all active duty, Reservists, retirees, veterans, military spouses/family members. Valid on UA.com, UA App and at Brand House retail stores (10% off at UA Factory House outlets) year-round. Must verify via ID.me on the Under Armour site or app. Discount cannot be used with other promo codes or on gift cards.
- Adidas (Retail – Sports Apparel) – 30% off full-price items (15% off at factory outlet stores) for military (active, vets, retirees, spouses, dependents). Valid online and at Adidas retailers. Must verify status through ID.me on adidas.com. Certain premium lines and gift cards are excluded.
- Sam’s Club (Retail – Warehouse) – $10 off first purchase when you sign up for the Sam’s Club Military Membership. (This special membership offer applies to active-duty, Guard/Reserve and veterans.). Valid online or in-club when using the military membership (show proof of service at signup).
- Buckle (Retail – Clothing) – 10% off every purchase (in-store and online) for active-duty, retired, and veteran service members. Requires signing up and verifying via Buckle’s SheerID form.
- Dockers (Retail – Clothing) – 25% off apparel for servicemembers (active duty, Guard/Reserve, retired, vets). Usually verified via military ID or SheerID/ID.me. (SheerID/ID.me can be used online; in-store show DOD ID or DD214.)
Restaurants & Dining
- Applebee’s (Restaurant – Casual Dining) – ~10% off food and non‑alcoholic drinks for military (active, vets) at participating locations. (Not an official national policy; discount varies by franchise.) Valid dine-in only; present military ID. Check local store.
- Buffalo Wild Wings (Restaurant – Casual Sports Bar) – 10% off food/drinks for military at many locations. Show valid ID in-store. (Limited promotions and not guaranteed at all locations.)
- Boston Market (Restaurant – Fast Casual) – 20% off for military and families at most locations. Show military ID at register to receive discount on dine-in or takeout. (Excludes online orders unless a promo code is provided.)
- Bubba Gump Shrimp Co. (Restaurant – Casual Seafood) – 10% off total check for military (active, vets). Valid dine-in; show ID at restaurant. (Check local policy.)
- Denny’s (Restaurant – Diner) – 10–20% off (up to 20% at many locations) for military (active, vets). Varies by location. Ask server and show military ID when ordering.
- Golden Corral (Restaurant – Buffet) – ~10–15% off for military and veterans (active duty). Exact percent varies by location. Valid dine-in; show military ID. (Always honors a Free Veterans Day meal on Nov 11, plus this year-round discount.)
- Hard Rock Café (Restaurant) – 15% off all food, non‑alcoholic drinks and retail (gift shop) purchases. Valid at all Hard Rock Cafe locations (in the U.S.); show ID at purchase. (Excludes alcohol; present military ID.)
- IHOP (Restaurant – Breakfast/Diner) – 20% off at most locations for military (active, vets). Show military ID when ordering. (Discount typically applies to food only; check local franchise.)
- Outback Steakhouse (Restaurant – Steakhouse) – 20% off total check (excluding alcohol and taxes) for military veterans and service members. Valid dine-in; show approved ID or LES at any Outback location. Not valid on online orders or with other offers (see details).
- Texas Roadhouse (Restaurant – Steakhouse) – 10% off food for active-duty and veterans at many locations. Valid in-store; show military ID. Participation varies by restaurant – call ahead to confirm.
- Texas de Brazil (Restaurant – Brazilian Steakhouse) – 10% off dine-in lunch or dinner (including salad bar) for service members and veterans. Valid at Texas de Brazil restaurants. Show military ID or veteran proof.
- Shoney’s (Restaurant – Family Dining) – 15% off meal at company-owned and participating franchises. Valid dine-in only; show military ID. (Also provides free Veterans Day meal on Nov 11.)
- Wendy’s, Burger King, etc. – Some local franchises may offer 10%–20% off if you ask, but there is no corporate-wide program. Always ask at the register and show ID.
Entertainment & Leisure
- AMC Theatres (Cinema) – Special military pricing on tickets every day. Discounted ticket rate (varies by theatre) available by showing military ID at box office. (Applies to matinee and evening shows; premium formats may have extra charge.)
- Cinemark Theatres (Cinema) – Military discount on movie tickets. Valid in-store – present U.S. government military ID (active, Guard/Reserve, retired, or dependents) at the box office to get a reduced ticket price. Discounts vary by theatre; excludes special events and premium formats.
Telecom & Tech Services
- AT&T (Wireless Carrier) – 25% off select unlimited wireless plans. Available to active-duty, reservists, veterans and spouses. Must verify via AT&T’s form (enter info online or in-store); discount applies monthly on qualifying line. (See AT&T Military Discount page for details.)
- Verizon Wireless (Wireless & Fios) – Military discounts on wireless service, accessories, and Fios Internet. Verified military customers get savings on monthly plans (e.g. waived activation fees, plan credits) and 25% off select accessories. Requires verifying status via ID.me on My Verizon (or in Verizon store). Discount applies to government-qualified plans and selected products.
- T-Mobile (Wireless Carrier) – Special unlimited plan pricing for military families: four lines of unlimited talk/text/data at $25/line (plus taxes/fees) when you switch to T-Mobile. Must add a verified military service member as an account holder and verify status within 45 days. (If verification isn’t completed, plan reverts to regular price.)
- Xfinity by Comcast (Internet/TV) – 25% off military-focused Xfinity Internet plans (for active-duty and vets) on qualifying packages. (Requires online ID.me verification.) Plus occasional special deals (e.g. free Peacock Premium for 1 year) for verified military.
- Hertz (Car Rental) – Up to 25% off base rates for active and retired military. Verification through Hertz or ID.me is required. Valid worldwide at Hertz locations.
- Budget Car Rental – Up to 25% off base rates for military customers. (Verify via ID.me or military ID when booking.) Applies to leisure rentals only.
- Dollar Car Rental – Up to 25% off base rates. Requires ID.me verification of military status.
- Enterprise Rent-A-Car – 5% off base rates on personal (“Leisure”) rentals for active-duty, retired and veteran service members. Book through the Enterprise Military & Government Discounts page or mention the military rate at rental. (Official travel rates are separate.)
Taking advantage of military and veteran discounts is a great way to save on everyday purchases while being recognized for your service. Whether you're shopping for tools, grabbing a meal, or planning your next trip, these businesses are proud to give back to those who serve. Be sure to carry your military ID or verify your status online to access these exclusive offers—and check with your local location to confirm participation. Your service matters, and these discounts are just one more way that appreciation is shown every day.